The digital card system for focused work

Your three cards for today. That's all it takes.

Keen brings the simplicity of the Analog card system to every screen you work on. Three cards. Three horizons. One habit that finally sticks.

Next

  • Redesign the changelogPLANNING
  • Interview two candidatesHIRING
  • Plan the Q3 offsite
  • Refresh the help docsPRODUCT
  • Migrate the design tokens
  • What's coming up next?
0/5 done View all · 5

Someday

  • Learn to letterpressPERSONAL
  • Write the field guide
  • Take a sabbatical monthPERSONAL
  • Open-source the toolkitPRODUCT
  • Someday, maybe…
0/4 done View all · 4

Today

  • Ship the new pricing pagePRODUCT
  • Draft Q3 product planPLANNING
  • Reply to Maya about launchPERSONAL
  • Send the launch emailMARKETING
  • Review onboarding copy
  • Sketch the Q3 roadmapPLANNING
  • Book the team offsitePERSONAL
  • What needs to happen today?
3/7 done View all · 7

Why most systems fail you

You don't need another list.
You need a limit.

Every app promises to make you more productive. Most just give you more places to put things you'll never do. Your inbox turns into a graveyard. Your "backlog" becomes a guilt spiral.

The problem isn't discipline. It's friction. And infinite lists are the most productive-looking kind of procrastination there is.

Keen is built on a different premise: constraints create clarity. When today's card only holds ten tasks, you finally have to decide what actually matters.

The system

Three cards. Every day.

Inspired by the Analog card system — the beloved physical tool used by 50,000+ people worldwide — Keen translates that same clarity into a digital experience that goes with you everywhere.

Today

  • Finish the deck
  • Call the printer
  • Send invoices
  • Walk at noon

Today

Every morning, you get a fresh Today card. Write up to ten tasks — your real ones, the ones that move the needle. As the day unfolds, mark each task complete, in progress, or passed to someone else.

When the day ends, your Today card is done. What's unfinished doesn't disappear — it rolls forward, intentionally, to where it belongs.

Next

  • Redesign the changelog
  • Interview two candidates
  • Plan the offsite

Next

Next holds everything important that you aren't doing today. Think of it as tomorrow's intentions, not today's overflow. Reviewing your Next card is what makes filling out each new Today card fast and honest.

Someday

  • Learn to letterpress
  • Write the book
  • Sabbatical month

Someday

Someday is where good ideas go to wait. Projects you want to start. Goals you haven't gotten to yet. Things that deserve space without demanding attention. It's not a dumping ground — it's a pressure valve.

The habit

The most powerful thing you can do every morning takes three minutes.

Open Keen. Look at what you carried over. Decide what actually belongs on today's card. Write it down. Close the app.

That's the whole ritual. There's no gamification. No streaks. No AI summarizing your goals back at you. Just the quiet confidence of knowing exactly what you're doing today — and why.

The power isn't in the software. It's in the decision you make every single morning.

Task Signals

Mark it. Move on.

Throughout the day, a single tap marks a task complete, in progress, or delegated. No fuss. Keen stays out of your way so you can stay in your work.

  • Complete
  • In Progress
  • Delegated
  • Scheduled

Built for individuals. Designed for teams.

One system. However you work.

Keen works beautifully on its own — and becomes something more powerful when your whole team is aligned on what matters today.

Everyone gets the three-card system
Personal Just you
Today, Next & Someday cards
Up to 10 tasks per card
Task Signals
Card history + archive
iOS, Android & Web
Sync across all devices
Shared team cards
Delegation + assignment
Daily standups, replaced
Manager view
Team workspace (shared Next + Someday)
Priority support

Same focused system for everyone — Teams just adds the shared layer. See pricing →

What people are saying

Simple is hard.
Keen gets it right.

"I've tried everything. Notion databases, Todoist boards, elaborate GTD setups. Every time it collapsed under its own weight. Keen is the first thing that actually fits how my brain works."
Devon HaleFounder, Northwind

Pricing

Start free. Upgrade if you want more.

No features held hostage. Keen Personal is free forever — so you can build the habit long before you ever think about Teams.

Personal

Free · forever

Everything one person needs to stay focused.

  • Today, Next & Someday cards
  • Up to 10 tasks per card
  • Task Signals
  • Card history + archive
  • iOS, Android & Web
  • Sync across all your devices
Create free account

Common questions

  • Not at all. Keen is a completely standalone digital experience. If you already use Analog cards, Keen works beautifully alongside them — many people use the physical card at their desk and Keen on the go. But you don't need one to get value from the other.

  • That's the system working. The ten-task limit isn't a technical constraint — it's a design decision. If you have more than ten things "due today," the honest truth is that most of them aren't actually due today. Use your Next and Someday cards to hold the rest, and let the limit do its job.

  • Most to-do apps are capture tools. They're great at storing tasks, and terrible at helping you choose between them. Keen is a prioritization tool. The difference is in the ritual: starting fresh every day, with a card that forces a decision about what actually matters, changes how you relate to your work.

  • Yes — Teams starts at 5 seats, at $2 per seat per month (from $10/month). Below five people, Keen Personal is free and covers everything an individual needs. It scales up from there as your team grows, with no lock-in.

  • Yes. All data is encrypted in transit and at rest. We don't sell or share your data. You can export everything at any time. Full privacy policy →

  • Anytime. Your history, your cards, your archive — everything carries over. There's no migration, no data loss, no setup from scratch.

Start today. Write your ten tasks. See what changes.

The most important part of any productivity system is using it. Keen is free to start, takes sixty seconds to set up, and works on every device you already have.